Saddling up to my tempered glass desk (à la EQ3) my hands begin to twitch. Millions of nerve endings begin to fire across my body. From behind hundreds of secret panels displaced throughout my brain, an army of creative folks come running. These are the little guys that fire up and run the machinery. The Chief Creative Officer hits the big red button mounted on his console. The machinery of the brain roars to life. The Juice of Imagination begins to flow. And here, mes amis, is where I work.

Sometimes I’m asked where I get my ideas and the truth is that I’ve got no clue. I never know what’s going to come out of the murky depths of my brain. It’s magic, really. Or like fishing. From a subconscious ocean, ideas just come.

The process is always the same: I wade into the waters — I toss out my line — and then they start to Nibble, Bite, Chomp! — I reel ‘em in. (And sometimes they’ll jump out willingly — right into my lap.) All sorts of sizes and types — such as Rainbow Trout, Narwhals and Mermaids.

So what’s my next big idea? Who knows? It could be something I’ve snagged before. It might be something completely new. (Dear Reader, I’ll tell you if you like — all you have to do is ask.)

“Heeeere fishy, fishy, fisheeeey!”

J’H”